Hawthorn Football Club reveals its business plan exclusively to the Herald Sun. Included in the plan are details about proposed redevelopment of its Waverley training base. CEO Stuart Fox with club president Andrew Newbold Picture: Pinder Lawrence Source: HWT Image Library
HAWTHORN will embark on $35 million redevelopment of Waverley Park as part of a five-year plan to keep the club at the front of the AFL pack.
The Hawks want to double the size of the football facilities at their home and build a separate training base away from Waverley for closed sessions.
The moves are key elements of the club's 2013-2017 strategy document, to be presented at its season launch tonight.
The Herald Sun can reveal Hawthorn:
- HAS re-signed chief executive Stuart Fox for five years to drive the ambitious project;
- IS determined not to compromise its list strategy in negotiations with unsigned star Lance Franklin;
- WANTS 80,000 members by 2017, up from the 60,800 record;
- BELIEVES it can maintain top-four finishes for the next five years;
- OPPOSES profit sharing between clubs; and
The Hawks will use a mix of its own reserves, private investment and possible government and AFL funding to help build the infrastructure, which in part would be open for community use.
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As the AFL equalisation debated heated up at yesterday's summit, Hawks president Andrew Newbold said the club was not in a position to share its profits.
"We want to be humble about the fact that we are in a privileged position," Newbold said.
"We want there to be an even competition. We don't want that gap to be bigger - it's how you go about bridging that gap that's important to us.
"We have set out an agenda for this footy club based on a set of rules."
"We thought we were operating under a five-year equalisation policy," Newbold said.
"We are happy to share a whole lot of things, but we are not happy to change the rules after year one."
Hawthorn's vision is to become "The Destination Club", which attracts and develops the best people.
"If I could make one comment on what I perceive what others do and what we do, there is an awful a lot of rigour about who we get into this footy club," Newbold said.
The "Destination Club" vision will face an immediate test with Franklin.
Newbold said the club would have no regrets with its offer to its marquee player.
"What we are confident of is, we have given him a really respectful offer," Newbold said.
"Now the ball is in his court as to whether he wants to be part of the Hawthorn Football Club or not.
"Let's make no mistake that we think it is a privilege to play for this footy club. If people don't want to take that privilege, that's up to them."
The club has backed its recruiting department to maintain a top-four position, but shied away from putting a number on how many premierships it wanted in the next five years.
However, Newbold said the players would probably feel they had failed to capitalise on their talents if they could not secure another flag soon.
"I think when these guys retire, if they don't win another premiership in the next three or four years - I think human nature will tell they will look back and say, 'We, you know, underachieved'."
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